Lead Generation Specialist

RESPONSIBILITIES

• Research and identify potential leads through various sources, including online directories, databases, social media, and industry-specific platforms.
• Qualify leads based on predetermined criteria and ensure they align with the target audience.
• Conduct outbound prospecting activities, such as cold calling, emailing, and networking, to generate new leads.
• Build and maintain a database of qualified leads and track their progress throughout the sales funnel.
• Collaborate with sales and marketing teams to develop lead generation strategies and campaigns.
• Create and optimize landing pages, forms, and lead capture mechanisms to maximize lead conversion.
• Follow up with leads and schedule appointments or demos for the sales team.
• Monitor and analyze lead generation metrics and provide regular performance reports.
• Stay updated with industry trends, market insights, and competitors' activities.

REQUIREMENTS:

• Proven experience in lead generation or a related role.
• Strong understanding of lead generation techniques, tools, and best practices.
• Ability to research and identify potential leads using a variety of sources.
• Familiarity with CRM software and lead management systems.
• Ability to work independently and as part of a team.
• Good organizational and time management skills.
• Proficient in using productivity tools and software.

PREFERRED QUALIFICATIONS:

• Previous experience working in a sales-driven environment.
• Familiarity with marketing automation platforms and email marketing tools.
• Experience with social media advertising and lead generation campaigns.
• Strong analytical skills and ability to interpret data.
• Knowledge of SEO and content marketing strategies.
• Understanding of sales and marketing alignment.

Note: This job description is intended to provide a general overview of the position and may include only some of the tasks and responsibilities required. Additional duties may be assigned based on business needs.