Starfish

Lead Generation Specialist

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United States

$6,000/month

Average Salary for a Lead Generation Specialist

Philippines

$3,000/month

Average Salary with Starfish

Lead Generation Specialist Job Description

RESPONSIBILITIES

  • Research and identify potential leads through various sources, including online directories, databases, social media, and industry-specific platforms.
  • Qualify leads based on predetermined criteria and ensure they align with the target audience.
  • Conduct outbound prospecting activities, such as cold calling, emailing, and networking, to generate new leads.
  • Build and maintain a database of qualified leads and track their progress throughout the sales funnel.
  • Collaborate with sales and marketing teams to develop lead generation strategies and campaigns.
  • Create and optimize landing pages, forms, and lead capture mechanisms to maximize lead conversion.
  • Follow up with leads and schedule appointments or demos for the sales team.
  • Monitor and analyze lead generation metrics and provide regular performance reports.
  • Stay updated with industry trends, market insights, and competitors' activities.

REQUIREMENTS:

  • Proven experience in lead generation or a related role.
  • Strong understanding of lead generation techniques, tools, and best practices.
  • Ability to research and identify potential leads using a variety of sources.
  • Familiarity with CRM software and lead management systems.
  • Ability to work independently and as part of a team.
  • Good organizational and time management skills.
  • Proficient in using productivity tools and software.

PREFERRED QUALIFICATIONS:

  • Previous experience working in a sales-driven environment.
  • Familiarity with marketing automation platforms and email marketing tools.
  • Experience with social media advertising and lead generation campaigns.
  • Strong analytical skills and ability to interpret data.
  • Knowledge of SEO and content marketing strategies.
  • Understanding of sales and marketing alignment.

Note: This job description is intended to provide a general overview of the position and may include only some of the tasks and responsibilities required. Additional duties may be assigned based on business needs.