How to Hire the Best Growth Marketer

If you're a US-based company, hiring a growth marketer in the Philippines can be a smart and cost-effective option. The Philippines has a large pool of talented, English-speaking professionals, and the cost of living is significantly lower than in the US. This means you can often hire an experienced Filipino growth marketer for a fraction of what you would pay a US-based marketer with similar skills and experience.

However, finding and hiring the right growth marketer in the Philippines requires careful planning and consideration. Here are the key steps to take:

Define Your Needs

Before starting your search, clearly define the scope of work, desired skills and experience level, and key performance indicators (KPIs) you will use to measure success in the role. Do you need someone to develop and execute a comprehensive growth strategy, or will they focus on specific channels like content or paid ads? Are you looking for a manager-level hire to lead a team, or an individual contributor? Outlining your requirements upfront will help you target your search and evaluate candidates more effectively.

Source Candidates

There are a few different ways to find qualified Filipino growth marketers:

• Post on local job boards like Kalibrr, JobStreet, and Indeed Philippines
• Search for professionals on LinkedIn using keywords like "growth marketer Philippines"
• Ask for referrals from your network, especially if you know other companies that have hired in the Philippines
• Work with specialized staffing firms like Starfish that focuses on connecting US companies with top Filipino talent

Starfish can save you significant time and effort in the hiring process by leveraging their existing candidate networks and proven screening processes.

Evaluate Hard and Soft Skills

In addition to marketing expertise, look for candidates with strong analytical and problem-solving skills, as growth marketers need to be able to interpret data, run tests, and continuously optimize their strategies. Key hard skills to look for include:

• Hands-on experience with major marketing channels and tactics (SEO, SEM, content, email, etc.)
• Proficiency in marketing automation and analytics tools (e.g. HubSpot, Google Analytics)
• An understanding of the sales/marketing funnel and how to optimize each stage
• Strong data analysis skills and a metrics-driven approach

Soft skills are equally important, especially when working with a remote hire. Look for candidates who are proactive communicators, self-motivated, detail-oriented, and able to work well cross-culturally. Consider having top candidates complete a trial project to better assess their capabilities.

Evaluate Industry Knowledge

While many growth marketing principles are universal, it's helpful for your marketer to have some familiarity with your industry and target customers. Ask candidates about their experience marketing to similar audiences, as well as their process for getting up to speed in a new industry.

If you're in a highly technical field, you may want to put extra emphasis on finding candidates with relevant background. However, a skilled growth marketer should be able to grasp key concepts quickly, even if they don't have direct experience in your niche.

Other Factors to Consider

Finally, consider factors like time zone alignment and language proficiency. While many Filipinos speak excellent English, it's still important to verify their communication skills through an interview or trial project.

If you need your growth marketer to work in real-time with US-based team members, look for candidates willing to work US hours. The Philippines is 12-16 hours ahead of the US depending on time zone, so this may require evening or early morning hours on their end.

By following these guidelines, you can tap into the Philippines' talent pool to find a high-quality growth marketer at a competitive cost. If you want to skip the hiring process and get straight to growing your business, consider working with a trusted provider like Starfish.